Priority Cares helps Monroe County residents access the Medicaid programs they're entitled to — NHTD, TBI, and PCA — so you or your loved one can live safely and independently at home.
Our Programs
We specialize in three Medicaid waiver and personal-care programs that allow eligible Monroe County residents to receive care at home rather than in a nursing facility.
NHTD
For Monroe County adults at risk of nursing home placement — or ready to return home from a facility. Coordinated services including home modifications, assistive technology, and personal care, planned by coordinators based right in the Rochester area.
Medicaid CoveredTBI
Specialized in-home support for residents managing traumatic brain injury — community integration counseling, independent living skills training, and behavioral supports. Our team has direct experience navigating Rochester-area TBI referral networks, including Strong Memorial Hospital and Unity Health.
Medicaid CoveredPCA
Hands-on daily assistance for Medicaid-eligible Monroe County residents who need help with bathing, dressing, grooming, meal preparation, and light housekeeping — from trained, background-checked aides matched to each client's language, schedule, and care needs.
Medicaid CoveredNoticing memory or thinking changes in a loved one? Try our free Rochester memory-care self-check — 14 signs to look for, no diagnosis required.
Why Families Choose Us
We are not a call center. We are a dedicated team that lives and works in the communities we serve.
Our coordinators know the Rochester-area waiver landscape — LDSS contacts, referral timelines, and community partners — so your case moves faster.
All three of our programs are fully covered by Medicaid. We verify eligibility before services begin — no surprise bills for families.
Our team includes Spanish-speaking coordinators and can arrange interpretation for other languages, so every family communicates comfortably.
From your first eligibility call through ongoing service delivery, you work with a single dedicated coordinator — no bouncing between departments.
Service Area
NHTD, TBI, and PCA services throughout Monroe County and neighboring towns — tap your area for local details.
Not sure if your zip code is covered? Call us at (585) 444-9245 for a quick area check.
Getting Started
Starting Medicaid home care can feel overwhelming. We make it straightforward.
Call us or complete the form below. A care coordinator reviews your Medicaid status, diagnosis, and functional needs to determine which program — NHTD, TBI, or PCA — is the right fit. Free, and takes about 15 minutes.
Once eligibility is confirmed, our team submits all documentation to Monroe County LDSS and/or the NHTD/TBI Regional Resource Development Center on your behalf — keeping you updated in plain language, no jargon.
After authorization, we match you with a qualified aide or support worker and build a schedule that fits your life. A registered nurse conducts an in-home assessment, and most clients begin services within 7–14 days of authorization.
Fill out the form and our Rochester intake team will call you within one business day. No obligation — a free eligibility check.
Our Rochester team will contact you within one business day.
Need help sooner? Call (585) 444-9245.
Prefer to talk now? Mon–Fri, 8 AM – 6 PM EST(585) 444-9245